The most famous historical feature of Avanos, which is still relevant and very visible today, is its production of earthenware pottery; it is also the most economic activity in the town. The ceramic trade in this district and its countless pottery factories date right back to the Hittites, and the ceramic clay from the red silt of the Kızılırmak has always been used. It is a popular destination because of its attractive old town with cobbled streets, and views over the river.